Artem Shumov Working in ‘new normal’ the designer moves away from the concept of strict fashion seasons and focuses on versatile looks. The collection combines comfortable cotton suits, classic for the brand jumpsuits, trench coats and light wool and silk coats. Basic shades of black, gray and blue are featured in various textures: soft knitwear, dense velvet, translucent silk and smooth vinyl. The designer was heavily inspired by the Japanese island of Naoshima, where he travelled right before the global pandemic. Nostalgia for this journey to the island of modern art is reflected in stripes and polka dot patterns and bold accessories: wide belts resembling Japanese obi belts, functional body harnesses and bucket hats with wide brims that protect from sun and rain.
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Artem shares his vision of the collection: “It’s a story about a young man, who has just got back home from some party. He can be a modern fashionista from St. Petersburg or a lyceum student from of Alexander Pushkin’s times. I was interested in how the idea of rich “trust fund” kids evolved through history. The energy, curiosity, rules and sins, romances of the adolescence are all very inspiring”.
